2026
Nexion’s Italian Vibes campaign on Elle Decor
In this feature by Elle Decor India, Nexion’s Italian Vibes campaign is explored as a cultural journey through four Italian botteghe (artisan workshops) where craft has been practised and preserved across generations.
The article visits Stamperia Marchi and its centuries-old rust printing technique in Romagna, Acetaia Leonardi where balsamic vinegar matures for up to a hundred years in Modena, the doorstep lace-making tradition of Merletto di Orvieto passed down through observation, and Pendoleria Soprana in Vicenza where pendulum clocks are still hand-assembled with the same precision as a century ago.
The feature highlights how Nexion builds its design philosophy on the same principles that govern Italy’s artisan tradition: design and development as method, time and patience as discipline, heritage as foundation. Sintered ceramic surfaces conceived on a timeline dictated by the material, retaining the value of craftsmanship.
